![]() If you’d like to find out more about the academy and the membership benefits, take a look at the page linked below: It’s full of people who want to learn about marketing automation, and even how to create amazing lead magnets. Our Marketing Automation Academy membership is growing. Implementing automation into your strategy will improve your customer journey and the experience your prospects and customers have with you.Īll sounds pretty good right? There are of course many additional benefits of marketing automation, if you’re interested in learning more, have a read of this: What is marketing automation. It provides a shortcut to segmenting your list of contacts, putting them into smaller, more targeted and personalised lists. email, social media, sms, direct mail, ads, apps. It provides a collection of tools that deliver content across any given platform e.g. Marketing automation ultimately saves you time and money. We even teach people how to master it themselves. We’ve been doing it for ourselves and our clients for years. The first email they receive should contain the lead magnet and if you've set your campaign up correctly this will be delivered immediately after they sign up.įrom here you’ll use targeted follow up campaigns: welcome emails, nurture emails with valuable information for them to consume - helping to build trust and better insight, sales emails (yes you can actually sell to them if you’re getting the engagement), re-engagement emails if they seem to drop off, more nurture and more sales…īasically your lead magnet is the catalyst for the customer journey to begin, and marketing automation does all the hard work for you. To do this you will have set up a campaign with specific tags. When someone signs up, their email address gets collected and stored against a predetermined list in the system. ![]() It works as a delivery service for your lead magnets and a sophisticated tool for continuation of the customer journey. Marketing automation completely streamlines the emailing process. If you’re not currently automating your marketing and you’re having a bit of a tizzy about what I just said, let’s take a quick segue into marketing automation. Unless you like spending every minute of the day manually tracking leads, figuring out what they actually want and sending it to them. If you plan on using lead magnets, please for the love of God, back it up with automation. ![]() We’ve explored what a great ‘email series’ lead magnet looks like in our Examples of an excellent lead magnet blog, so hop over there if you’d like a nosey. Live or pre-recorded webinar registrationįurther into this blog you'll discover there are numerous lead magnets you can create.A PDF download showing someone how to do something specific.So, we've established that a lead magnet should be something valuable that you give to prospects in exchange for their email address.īut did you know that they come in many different varieties? Here are some quick examples: Lead magnets and marketing automation go hand in hand - more on that in a minute. Remember all those emails you started getting afterwards? They were probably using marketing automation when sending those to you. Guess what, you’ve gone straight into an email marketing list when doing so. How many times have you given your email address to gain access to something you want? Lead magnets act as incentives for people to give you the permission to contact them.īasically, you’re providing something that is of value to them in exchange for a mode of contact (usually email). Or perhaps educating someone on a solution to a problem they are already trying to figure out. It could be someone who doesn’t know they have a problem and you’re helping them to both recognise and understand it. ![]() Think of it as a method for taking someone from being totally unknown to your brand, to someone who knows, likes and trusts you. When you need to fill your marketing pipeline and sales funnel with top-quality leads that have a high chance of conversion, lead magnets are a must have. We like to think of it as a marketer’s secret weapon. Simply put, it is a free resource you offer to your audience to get them to sign up. I’ll get into the nitty-gritty of what a lead magnet is, why some work well and some miss the mark, plus why you really should have more than one in your armoury! What is a lead magnet? ![]()
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